Shopsy recently launched a dedicated virtual store for Valentine’s Day to make shopping for this Valentine’s Day effortless and budget friendly. In an effort to enhance the shopping experience and make it easy for customers to buy gifts for their loved ones this Valentine’s Day, the dedicated store on the platform has thoughtfully curated products that ease the pressure of finding the right gift. The store has received a great response from customers who want to make the occasion special for their loved ones.
Based on the insights gathered from the search trends which included searches like ‘Gift for girlfriend/boyfriend’ and ‘Valentine gifts’ and the analysis of the product categories high in demand last year, Shopsy has thoughtfully assembled products in this store. With Shopsy’s Valentine’s Day store, the romantics can now plan for a week-long surprise with products for special days like Rose Day, Chocolate Day, and Teddy Day, among others.
Interesting trends include an uptick in the demand for classic gifts such as chocolates, Valentine gift sets, stuffed toys, particularly teddy bears, perfumes and greeting cards as well as new categories like photo frames, and artificial flowers. As part of Shopsy’s commitment to catering to a wide range of preferences and budgets, the selection of products starts at Rs 75, ensuring that customers can find the perfect gift within their budget.
Value being one of the priorities for customers, Shopsy observed a remarkable 4X increase in purchases under Rs. 150. The platform also witnessed searches like ‘valentine gifts couple’, ‘Rose Day gift’ and more reflect a growing interest in specific trends, influencing purchase decisions. Tier-2+ cities such as Dehradun, Saharanpur, Aligarh and Moradabad saw an increase in demand for gifts for this Valentine’s day.
With the Valentine’s Day store, Shopsy continues to cater to evolving needs of customers from tier 2 and beyond cities through its specially curated list of hypervalue products.
