boAt takes Indian audio innovation to the global stage through an exclusive partnership with ‘Unbox Therapy’, the renowned tech review channel helmed by technology YouTuber Lewis Hilsenteger.
In an exciting exclusive review on the platform, boAt’s premium NIRVANA Series is set to reach millions of viewers, furthering the brand’s mission to deliver globally acclaimed, high-quality audio experiences driven by in-house R&D powerhouse, boAt Labs.
Currently holding a substantial 37.9% share in India’s audio category and experiencing robust growth of 33.3% (as per IDC), boAt has established itself as a leader within India and is now setting its sight on the global stage. This partnership with Unbox Therapy marks a key milestone in boAt’s efforts to connect with tech-savvy audiences internationally, especially those who value authenticity and high performance in their lifestyle choices.
Unbox Therapy, helmed by Lewis Hilsenteger, boasts a YouTube following of over 24 million subscribers and a massive social media presence. Known for his genuine and thorough reviews, Hilsenteger offers younger audiences trusted insights into tech and lifestyle products. In this exclusive review, he explores the premium features of boAt’s NIRVANA Series, including its innovative design, sound quality, and technological capabilities, showcasing the brand's commitment to creating products that resonate with the needs of today’s youth.
“boAt’s collaboration with Unbox Therapy is more than just a review—it marks a milestone in our mission to set global standards in audio,” said Siya Wadhawan, Head of Product Marketing at boAt. “With Lewis's authentic insights and a long-term partnership, we're excited to showcase Indian audio excellence on a global stage.”
She added, “Our investment in boAt Labs' R&D has empowered us to democratize best-in-class features in the Nirvana series, making advanced audio technology accessible to all.”
boAt Labs’ R&D innovation has powered the Nirvana series quickly establishing it as the fastest-growing sub-premium category within just a year. Innovation continues to be the driving force behind boAt, and the brand is proud to be at the forefront of audio technology. With the launch of the Nirvana series, the brand is making cutting-edge technology accessible to everyone. This latest addition to the Nirvana lineup features next gen attributes, reaffirms the commitment to deliver premium audio experiences and setting new benchmarks in the industry.
This exclusive review by Unbox Therapy is just the first step in boAt’s mission to build a lasting international presence, promoting cross-cultural connections through cutting-edge technology and reinforcing its commitment to audio excellence.
