Elista announced its foray into the refrigerator category with the launch of an exceptional line-up of Single-door refrigerators. Priced starting at Rs. 23,999, the new line-up includes six cutting-edge refrigerators, offering capacities ranging from 190 to 230 litres and energy efficiency ratings from 1-star to 4-star, designed to withstand the intense summer heat.
Elista's strategic entry into the refrigerator market aligns seamlessly with the rapid expansion of India's refrigerator sector, projected to surge at a Compound Annual Growth Rate (CAGR) of 10.2% from 2023 to 2031. This timely expansion positions Elista to drive significant growth, setting new benchmarks for innovation and customer satisfaction. With a focus on affordability, and longer lifecycle, Elista’s energy-efficient refrigerators offer 10-year warranty on the Compressor, and a 1-year comprehensive warranty for a long-term, hassle-free performance.
Commenting on the launch, Mr. Pawan Kumar, CEO, Elista, said, "The launch of Elista Refrigerators underscores our commitment to delivering segment-leading technology products at versatile price points, serving as a testament to Elista's profound understanding of the diverse needs of Indian consumers. Proudly manufactured under the ‘Make in India’ initiative, the refrigerators are equipped with cutting-edge features to exceed consumer expectations. We are optimistic that our first refrigerator line-up will achieve the same level of success that our Smart TV range has enjoyed in the Indian market. We are anticipating that this launch will be pivotal in achieving the domestic revenue target of Rs 500 crore from the nation-wide sale by the end of the year 2025.
Range Features, prices & availability:
Elista's refrigerators, tailored for India's climate, maintain a -19±1°C freezer temperature for optimal freshness and include convenient features like defrost indicators, child locks, and thermostat controls. These refrigerators are available in solid, glittery, and glossy finishes, offering unique choices from minimalistic door designs to premium graphics. Each model is distinctively designed to elevate your kitchen's ambiance. These products represent a seamless integration of state-of-the-art innovation and technological features, promising to transform indoor cooling experiences for consumers.
The ‘Glass door range’ (Model- EW 2053FR) has options with a 4-star rating with a copper suction tube and semi-auto defrost type. The range offers eco-friendly features with fast-cooling, anti-fungal door gasket, nano health care, and rust-resistant metal parts. The Humidity Knob is fitted to eliminate interior humidity, thereby extending the shelf life of edibles by maintaining their freshness.
The curved clean back safeguards the condenser tubing, significantly improving the appliance's longevity. Internally, these refrigerators boast glass shelves that add a touch of elegance, alongside a soft crisper basket and bottle separators to ensure easy maintenance and cleanliness. The refrigerators also feature a reciprocating compressor and an overload protector, ensuring a seamless and superior user experience.
The Glass door range are available in 190 litres with a 4-star rating at an MRP of Rs. 23,990, whereas the Solid, Glossy, and Glitter range of refrigerators is available from 190 litres to 230 litres at an MRP of Rs. 23,999 to 38,999.
Elista has an extensive network of 400+ distributors across India. The new range of Elista refrigerators is available through the company's website, online channels & offline across 20000 outlets across India.
Elista has also recently ventured into the air conditioning segment with its cutting-edge inverter technology and has introduced three variants in its split AC range. The company is aiming to generate a sale of Rs. 50 crore in the first year of its operations into the segment.
