Taiwan Excellence Gaming Cup campaign targets a growing no. of esports enthusiasts from India who are increasingly looking for superlative gaming accessories
Gaming is no more simply about plugging in a controller to play, it's about plugging into an entirely new realm, captivating youngsters like never before! During the pandemic, the esports industry has undergone a paradigm shift in terms of demographic engagement, appealing a lot more to younger cohorts like the Gen Z.
Catering to such gamers who look at gaming as a way of self-expression is Taiwan Excellence (TE) that has been offering uber cool, high-end and some of the most powerful gaming gadgets to enhance experiences of gamers across the world. Till date, TEGC has witnessed huge success from across India with the participation increasing from 500 gamers in its inception year to about 20,000+ gamers in its 8th edition last year depicting a growth of 4000 times.
On September 10, the stage was set at Mumbai's Infinity Mall to kickstart the grand Taiwan Excellence Gaming Cup (TEGC) campaign in India, the first on-ground event after the pandemic. The campaign holds at its core a three-fold gaming extravaganza that includes the announcement of the 9th edition of the TEGC, the launch of TE Experience Truck and the TE Verse ─ World of Excellence.
Since years now, TEGC has been giving India's passionate gamers the chance to experience great gaming, win big money and fulfill their dreams. This year, the Qualifiers for the games will be held online for Pan India from September 26 to November 13 while the Grand Finale will be held on-ground in Mumbai in end November.
The TE Experience Truck is a customized mobile showroom that aims to offer visitors a chance to experience some stylish, smart, and extremely intelligent technology in ICT and gaming. It will visit major events across cities including college festivals, food festivals, regional festivals, gaming events, and malls to let people catch a glimpse and first-hand experience the superb tech. It will cruise from September 10 to November 12 at prime locations across India.
Another major highlight is a customized TE Verse ─ World of Excellence that takes visitors on a virtual tour to experience a wide range of the latest products offered by brands under TE. There will also be dedicated VR setup for the TE Verse at the TE Experience truck for audience to experience the virtual tour.
This year, leading brands like AIFA, AORUS, CoolerMaster, CyberPower, D-Link, Ipevo, MSI, Optoma, Predator, Republic Of Gamers, Thermaltake, Tokuyo, XPG, Zowie and Zyxel will be showcasing their products.
The TEGC campaign comes to India at an opportune time when virtual gaming is no longer just a prerogative of young urbanites. The interest in esports is expanding beyond the metros to cover Tier 2 and Tier 3 cities.
Speaking about this year's edition of TEGC, Director Edison Po-yi Hsu, Taipei World Trade Center (TWTC) Liaison Office in Mumbai, said, "We have had an amazing journey in India. The passion and excitement in gamers are unmatchable. esports has become an aspiration for Indian youth today. TEGC already has a huge fan base in India and we are sure our other two offerings, the TE Experience Truck and TE Verse – World of Excellence which is extremely special creations will win hearts too. With this year's gaming cup, we look forward to breaking all our previous records of participation."
