Truke launched its first Open-ear Wireless Stereos (OWS) earbuds, Buds Freedom, in India. The Buds Freedom OWS combines unparalleled comfort, cutting-edge audio technology, and a sleek design to redefine how users experience sound on the go. Buds Freedom is set to go on sale from 1st July onwards and consumers can easily pre-book the product from 25th June onwards at a special offer price of INR 1799/-. Following the launch, the regular price of Buds Freedom will be INR 1999/- from 1st July onwards.
Open-ear Wireless Stereo (OWS) earbuds are rapidly growing in popularity worldwide as people find them a better alternative to traditional TWS products. Truke's Buds Freedom OWS prioritizes user comfort with their Patented Open Ear Design. This doesn't block the ear canal, addresses potential health concerns and eliminates discomfort during extended use. Unlike traditional earbuds, Truke's Buds Freedom OWS features a patented design that rests gently on top of the ears, ensuring all-day comfort. The flexible memory titanium wire and skin-friendly ear hooks adapt to every movement, providing a tailored fit for activities like running, cycling, and gym workouts.
With premium looks and design, Buds Freedom will be available in two stunning colors: Sunset Black and Mint Green, offering users stylish options to suit their preferences. Equipped with a 16mm beryllium speaker driver, Buds Freedom delivers rich bass, crystal-clear highs, and immersive sound quality. The beryllium material ensures exceptional stiffness and lightweight properties, enhancing performance.
Innovative Precise Direction Technology: Truke's precise direction technology offers an immersive audio experience by delivering sound precisely where needed, ensuring an exceptional listening experience without disturbing others. The intelligent anti-leak sound system maintains a private listening environment, suppressing external sound leakage and safeguarding user privacy.
Crystal-Clear Calling experience: Buds Freedom OWS are supported by quad mics PureVoice ENC Technology, that ensures crystal-clear precision during calls. Wind Noise Reduction Technology further eliminates background noise, making conversations clear and uninterrupted even in crowded environments or adverse weather conditions.
Strong Battery: Buds Freedom boast a strong 500mAh battery that offers high density, small size, and Enhanced Safety, providing a reliable power source for extended use. Additionally, solving the industry issue of low battery performance, Truke has introduced RapidPower Charging Technology in Buds Freedom that adds 6 hours of playtime in just 15 minutes of charging, ensuring the users just focus on the extended gaming sessions, without worrying about low battery.
Commenting on the launch, Pankaj Upadhyay, Founder and CEO, Truke, said, โWe are thrilled to announce the launch of Buds Freedom and our expansion in OWS category. The OWS category is experiencing remarkable growth, with global projections showing a compound annual growth rate (CAGR) of over 25% in the coming years and India is catching up with this global trend.
For the past 5 years of opertations, our mission has been to provide our customers with the latest technologies, and the launch of Buds Freedom sets a new industry standard as it comes packed with multiple first-in-the segment technologies. We take immense pride in being the first brands to introduce advanced OWS technology under INR 2,000. We are confident this will enable million of users in India to experience OWS products without burning a whole in their pocket and further accelerate the growth of this category. In the coming months, we will be strengthening our OWS product portfolio by launching multiple products in the category with more innovative technologies.โ
With the launch of Buds Freedom OWS, Truke has become one of the few brands in India that have introduced this new technology at an affordable price. Buds Freedom provide resistance from water, sweat and features 1Step instant pairing technology with Bluetooth 5.4. It also enhances the gaming experience with seamless voice assistant support of Siri and Google Assistant integration, which helps users manage their gaming sessions, check notifications, and control their devices hands-free, all with simple voice commands.
The earbuds will be backed by 12 months of warranty and customers will be able to access the robust network of 350+ active service centers nationwide, ensuring a seamless and premium after-sales experience.
