Truke launched its second Open-ear Wireless Stereos (OWS) earbuds, Buds Liberty, in India. The Buds Liberty comes with sleek design, rich audio quality & skin friendly earhooks. It’s a perfect blend of technology and design that provides necessary features along with the comfort. Buds Liberty is set to go on sale from 10th July.
Following the launch, the regular price of Buds Liberty will be INR 1699/- from 10th July onwards. Consumers can prebook the product till 10th July for 1599 (pre-booking by paying 99₹) and it would be available for ₹1699 from 10th onwards.
Open-ear Wireless Stereo (OWS) earbuds slowly becoming the first choice of consumers over traditional TWS. Truke Buds Liberty features an open-ear design that rests gently on the ears, reducing the risk of ear infections and irritation. The natural airflow enhances breathability, minimizing moisture buildup. This design also prevents earwax buildup and is easy to clean, maintaining hygiene effortlessly. With enhanced air circulation and skin-friendly ear hooks, Truke Buds Liberty ensures comfort and cleanliness with less earwax buildup.
Truke Liberty redefines style with a sleek dual-tone finish, combining matte and metallic accents for a sophisticated look. Made to complement any attire, these earbuds seamlessly blend elegance with cutting-edge technology. Buds Liberty will be available in XX colours:
Ideal companion for sports enthusiast: Especially designed for sports enthusiasts, Buds Liberty provides a secure and comfortable fit for all the active detections. Enjoy uninterrupted music and calls with IPX5 water resistance and an ergonomic design. The secure fit ensures they stay in place during any activity, while the IPX5 rating makes them sweat and water-resistant for the toughest workouts. The ergonomic design ensures comfort for extended wear, making them perfect for long runs or gym sessions
Unparalleled Calling Clarity: Featuring Truke's Quad Mic PureVoice™ ENC Technology, every conversation is delivered with crystal-clear precision, ensuring that every word is heard distinctly. Truke's Wind Noise Reduction Technology further enhances clarity by eliminating background noise, making Truke Buds Liberty ideal for crowded environments or outdoor use. It helps in having uninterrupted conversations for users
Long Lasting Battery & sleek design: Truke buds liberty are designed for pain-free wear, even during extended use, these earbuds let users stay focused on their activities without discomfort. It has 60 hours of playtime with the charging case and up to 12 hours of playtime on a single charge, ensuring users smooth connection and entertained throughout the day. One can use these earbuds while working, exercising, or relaxing, Truke Buds Liberty provide the comfort and strong battery life
Commenting on the launch, Pankaj Upadhyay, Founder and CEO, Truke, said, Truke has always been on the forefront of launching first-in-segment technologies like Dual connectivity, Ultra low latency, 72 hrs of Playback, etc. We are thrilled to launch yet another breakthrough technology of OWS with Buds Liberty OWS as an Amazon Specials. The OWS category is poised for significant growth, with industry reports predicting a global compound annual growth rate (CAGR) of over 25% in the coming years. India is rapidly catching up to this trend. Truke is proud to be among the first brands to introduce budget-friendly OWS products in the region and is committed to further building this category by delivering feature-rich, affordable products.
Partnering with Amazon, we look forward to leverage Amazon's extensive distribution network and customer base, ensuring our innovative products are accessible to a wider audience. In future, we will continue this journey and bring more innovative products to our customers, ensuring they always get the best value.
Ranjit Babu, Director, Smartphones, Mobile Accessories and Television, Amazon India; At Amazon, we are relentlessly focused on being the most customer-centric company in the world. As consumer preferences evolve towards innovative technologies like open wearable stereo headsets, we are committed to offering a wide selection that meets those needs. I'm thrilled to announce that this Prime Day, from July 20th to 21st, the highly anticipated Truke Buds Liberty range of open wearable stereo headsets will be available at the lowest price ever in this segment. We can't wait for our customers to immerse themselves in the revolutionary audio capabilities of the Truke's Buds Liberty.
Truke Liberty delivers multidimensional sound that immerses in the center of the audio world. Truke Liberty's 360Spatial™ audio transforms the listening experience, ensuring every detail surrounds in perfect harmony with immersive surround sound. A detailed and rich audio quality powered by 16mm beryllium speakers, delivering a superior listening experience.
The earbuds will be backed by 12 months of warranty and customers will be able to access the robust network of 350+ active service centers nationwide, ensuring a seamless and premium after-sales experience.
