Infinix is proud to announce the expansion of its product portfolio with the introduction of two new Truly Wireless Stereo (TWS) earphones - the XE27 and Buds Neo. This exciting addition to the audio accessories category comes as part of Infinix's seven years anniversary celebration, marking a significant milestone in the company's journey towards offering a complete digital lifestyle experience. The new TWS will be available to purchase on Flipkart starting 26th August 2024 onwards.
Anish Kapoor, CEO, Infinix India, commented, โOur customers have always been our driving force, motivating us to broaden our offerings and cater to their diverse needs. Our journey has been marked by relentless innovation and a strong commitment to providing feature- rich and value-driven propositions. As we celebrate this incredible milestone of completing seven years in the industry, we're thrilled to announce an expansion in the audio category with the launch of XE27 and Buds Neo TWS earphones.
Today, with lifestyle and tech converging, TWS has become an indispensable accessory for smartphone users. These products outline our vision of building a stylish, on-the-go portfolio to elevate customer experience with seamless integration across our product lineup. The XE27 features advanced ANC technology, and the Buds Neo pairs with a dedicated in- house app, WeLife- both of them are a part of our endeavor to amplify seamless digital lifestyle experience. This launch is a pivotal step in our mission to create a fully connected ecosystem tailored to the needs of our tech-savvy customersโ
Available in two colors- White and Blue, the Infinix XE27 TWS earphones are designed to deliver an exceptional audio experience. They feature advanced Active Noise Cancellation (ANC) technology, ensuring immersive sound in any environment. The Quad-Mic Environmental Noise Cancellation (ENC) system guarantees crystal-clear calls, while the Low Latency Gaming Mode caters to mobile gaming enthusiasts. The XE27 boasts a sleek & elegant design with a premium built quality that features robust construction that can withstand the rigor of daily use. Users will appreciate the convenience of Multifunctional Touch Control and the seamless connectivity offered by Flash Connect with Google Fast Pair Support. The IPX4 Water Resistance rating adds durability, making the XE27 suitable for various activities.
Complementing the XE27, Infinix introduces the Buds Neo, another impressive addition to their TWS lineup. Available in two color options - White Pearl and Black Flame - the Buds Neo boast Quad-Mic Environmental Noise Cancellation (ENC) for superior call quality and a dedicated WeLife app for customizable settings and updates. Like its counterpart, the Buds Neo features a Low Latency Gaming Mode, Multifunctional Touch Control, and IPX4 Water Resistance, ensuring a versatile and user-friendly experience.
This strategic move into the audio accessories market demonstrates Infinix's commitment to innovation and meeting the evolving needs of tech-savvy consumers. By expanding into the TWS category, Infinix is tapping into the connected ecosystem, offering customers a broader range of high-quality devices that seamlessly integrate into their digital lives.
Both the Infinix XE27 and Buds Neo TWS earphones will be available for purchase on Flipkart starting from 26th August 2024, with special launch and sale price offered for Buds Neo at INR 1399, and XE27 priced at INR 1699. This competitive pricing, coupled with premium features, positions Infinix as a strong contender in the rapidly growing TWS market. As Infinix celebrates its anniversary with this category expansion, it reaffirms its dedication to delivering innovative products that enhance the digital experience of its customers.
