“Cricket is more than just a sport in India. And with major cricket tournaments either in progress or lined up in the near future, Samsung believes that Bixby Cricket would be a great solution for cricket lovers to stay updated with the latest scores and tournaments just through their voice. Users can get updates even while driving, working, cooking, or doing any other activity that requires their attention. Another goal of Samsung India is to continuously nurture the Indian start-up ecosystem and this launch helps in that as well”, said Balaji Hariharan, Senior Director and Head of Product Management, Samsung Research Institute, Bangalore.

"We are excited to join forces with Samsung Bixby to bring unparalleled sports coverage to Samsung users across India," said Ajay Pratap Singh, Chief Executive Officer, Sportskeeda. "This integration showcases our commitment to delivering accurate and prompt sports information to fans, right at their fingertips. Whether it is cricket matches from international arenas or local league showdowns, Bixby users can now revel in the excitement, through voice commands like never before."

The user experience was made more meaningful and contextual for Indian consumers by introduction of Indian English as part of Bixby 2.0 update in May 2021. This has supported Bixby users in India with several information pieces such as Indian names, places, relationships, content, and recipes amongst others. These feature upgrades are meant to provide the users a more personalised experience along with quick updates.