This Diwali, OnePlus is committed to making celebrations inclusive and meaningful with its new Diwali campaign, titled, “Make It Special for Everyone”. Embracing its community spirit at large, OnePlus focuses on spreading joy through thoughtful gestures, impacting the lives of people and animals alike.
The theme of this year’s OnePlus campaign, #MakeItSpecial revolves around extending small acts of kindness and their power to make a difference. The brand campaign highlights how Diwali is about acknowledging every bond that forms a community, over and above our families and loved ones, including pets and often overlooked homeless animals.
Conceptualised in-house by the OnePlus marketing team and directed by Kameron, the upcoming festive marketing campaign from OnePlus promises to bring warmth and joy to audiences with two heartwarming films. These films revolve around how one can effortlessly extend their Diwali celebrations to their furry friends by including their pets as well as the community animals through simple gestures of compassion and inclusivity.
The main film captures the festive spirit of Diwali through the touching story of a family and their pet dog, who quietly brings a truly wholesome vibe to the festivities in the house. The film beautifully reflects the unconditional emotions that pets can display not just towards their family, but also towards their fellow furry friends, including dogs in need of shelter too. Inspired by how pure their pet’s motives are, the family decides to include these homeless animals in their festive celebrations too, thereby demonstrating how simple acts of giving can make a meaningful Diwali for all.
The ad film seamlessly integrates OnePlus ecosystem of products such as the premium OnePlus 12, and the OnePlus Pad, highlighting how the brand’s offerings make for incredible gifts, making these celebrations even more meaningful.
Additionally, the second ad film, scheduled to release soon, adds a touch of humour to the festive season. It features a young couple who both unexpectedly gift each other the OnePlus Nord 4, showcasing the sheer popularity of Nord devices among the Gen-Z audience. The light-hearted twist comes courtesy of their adorable cat, whose presence adds incredible joy to the couple’s lives, while the cat playfully and unabashedly eyes for the Nord 4 too.
Addressing the campaign, Ishita Grover, Director of Marketing, OnePlus India, shared, “Our #MakeItSpecial campaign is a heartfelt celebration of joy and inclusivity this Diwali. This year, we are focusing on the profound impact of small acts of kindness and the beauty of extending our celebrations to everyone around us, including those often overlooked such as pets and animals in need of shelter. By sharing the spirit of giving and togetherness, we aim to strengthen our community spirit and hope this brings a sense of warmth and belonging to everyone who watches it.
We hope this campaign inspires people to embrace the true essence of Diwali, creating cherished memories and making the season truly special for all—family, friends, and even our furry companions.”
Addressing the campaign, a senior spokesperson from Kameron shared, “We are incredibly grateful for the opportunity to collaborate with the talented OnePlus India team on this Diwali campaign. It was inspiring to see our two directors, Sami Joensuu and Prince Shah, work in perfect harmony to capture the universal themes of community and the celebration of life’s blessings. One of the standout moments for us was the inclusion of the homeless dogs in the narrative, which reflects our deep commitment to ensuring that even the lost and lonely are seen, valued, and cared for. This partnership not only solidifies our bond but also highlights the powerful impact of unity and compassion in multicultural societies.”
Alongside these films, OnePlus is also spearheading a CSR initiative in collaboration with Heads Up For Tails Foundation to provide essential supplies such as food, medicines, seasonal care products, etc. for nearly 20,000 shelter animals, reinforcing the campaign’s message of inclusivity and kindness for community animals.