Dyson has onboarded acclaimed music artist Badshah as the brand ambassador for its OnTrac headphones in India. This partnership kicks off with the launch of Dyson's first high-fidelity, audio-only headphones, the Dyson OnTrac, on September 23, 2024.

Dyson's OnTrac headphones are available for hands-on experience at select Dyson Demo Centres from September 12, 2024, to assess the functionality and innovative features of these wearables before they buy. Customers can pre-register for the headphones through Dyson's official website, Dyson.in.

The launch of Dyson OnTrac headphones, alongside its collaboration with Badshah, positions the company to make a notable mark on the Indian audio market by tapping into the fandom of the Indian rapper.

The newly appointed Dyson OnTrac headphones Indian ambassador Badshah stated, "Music is my life, and I believe in the power of exceptional sound. Dyson's commitment to pushing boundaries fits perfectly with my own artistic approach. Their products are not only technologically advanced but also visually appealing, which perfectly aligns with my aesthetics and vision."

Dyson OnTrac Headphones claim to offer a listening time of around 55 hours along with multiple colour options for ear cushions and outer caps.

The media reports suggest that alongside the Dyson OnTrac headphones, Dyson plans to unveil three additional technologies across various categories, with a phased release beginning this festive season. The new offerings include two innovative hair styling tools: the Dyson Airwrap i.d. multi-styler and dryer, the Dyson Supersonic Nural hair dryer, and the company's first wet cleaner, the Dyson WashG1 wet floor cleaner.

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