YCOM Gadgets has unveiled its latest range of premium and affordable smart gadgets including smartwatches, neckbands, chargers, speakers and earpods. YCOM has been endorsed by OTT famed actor Vijay Varma, who featured in the brand’s latest video campaign #ApniSuno. The technologically-superior yet affordable gadgets and mobile accessories are specifically designed to cater to the needs of the Indian youth.
Staying true to its tagline ‘Apni Suno’, YCOM has introduced a number of audio products like earpods(Price range- 699-1299), neckbands( price range- INR 349-899), TWS headphones (Price range 2000-2500), Bluetooth speakers( Price range- 1200-3000) and wired earphones (Price range- 350-500). Apart from its suite of audio innovations, the brand has also launched state-of-the-art chargers, cables, and smartwatches, thereby meeting every need of new-age smartphone users. The products will be available for purchase on Flipkart and Amazon.
Nikhi Patel, Founder, YCOM, said, “India, with its burgeoning young population, presents a massive and lucrative market for gadgets, especially smartphone compatible audio solutions. At YCOM we understand the growing demand for premium innovative gadgets that fall into affordable price brackets. Our new range of meticulously crafted audio products and mobile phone gadgets are a perfect fit for this young cohort of consumers. Our product portfolio expansion is well timed with the growing need for our products, and we look forward to introducing more such products in future.”
Rithish Parthasarthy, Head of Marketing, YCOM, said, “From the luxurious look and feel of each product, to its top-notch technology, and its favourable price points, our new range of gadgets is perfect for today’s discerning young consumers. Whether it is a gamer, an audiophile, or just a voracious content consumer, India’s young population will love our differentiated range of products. Coupled with our latest ‘Apni Suno’ campaign, the range’s ubiquitous multi-channel sales strategy is set to upturn the competitive gadgets market in India. We’re looking forward to YCOM becoming the go-to brand for every young Indian.”
On the back of its diverse and power-packed product portfolio, YCOM has established a strong foothold in North Eastern India. With its new products, it is now set to capture hearts across the country. With an overarching goal to revolutionize the mobile accessories landscape in the country, YCOM is steadfast in encouraging individuals to accept their uniqueness and make independent choices, beginning with audio products that bring them joy. Alongside new and exciting products, YCOM has also introduced a new, reenergized logo with the intent to further connect with and engage the dynamic Indian youth.