PVR INOX Limited and Amazon Pay, the globally trusted and convenient digital payment service by Amazon, announced a strategic partnership to enhance the payment experience for moviegoers across India. This collaboration will enable millions of consumers to make safe, fast, and seamless payments through Amazon Pay's trusted and secure payment solutions, including UPI, Amazon Pay Balance, and Amazon Pay Later. 

While all UPI transactions will be accepted, customers can also choose Amazon Pay UPI as the mode of payment across PVR INOX's retail points of sale (POS) at Box Office & F&B and digital platforms, including mobile apps and websites. In addition to this, customers can enjoy exciting rewards using Amazon Pay across retail points of sale (POS) and digital platforms of PVR INOX. Customers will also have the option to opt for Amazon Pay Later, a convenient buy now, pay later solution, through Amazon Pay during the payment process, providing them with greater flexibility and convenience.

The roll-out of this partnership commenced in March 2024, and PVR INOX is now 100% Amazon Pay-enabled as of March 31, 2024. Amazon Pay transactions are executed through PVR INOX's retail POS via Pine Labs EDC machines, similar to other credit and debit card transactions. 

Vikas Bansal, CEO, Amazon Pay India, said, "We are excited to have entered into a strategic partnership with PVR INOX to offer a convenient and trusted payment experience for our customers across India. With this collaboration, customers will be able to enhance their movie experience, avail exclusive offers and cashback, and make fast and secure transactions. At Amazon Pay, we remain committed to simplifying lives and fulfilling the aspirations of our customers, every day."

"We are delighted to partner with Amazon Pay to elevate the payment experience for our patrons across India. This collaboration supports our goal of offering convenient and innovative solutions. By integrating Amazon Pay's secure payment methods, including UPI, Amazon Pay Balance, and Amazon Pay Later, we make it easy for our customers to enjoy a hassle-free experience from ticket booking to in-cinema purchases. This partnership reflects our shared vision of providing great value and convenience to our customers including exclusive offers and cashback rewards, to elevate their movie-watching experience." said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

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