Continuing the festive fervor, Shopsy by Flipkart, India’s fastest-growing hyper-value e-commerce platform, is thrilled to bring the Big Billion Days Trailer that is live from September 20 to 26, 2024. Following the remarkable success of the sixth edition of the Grand Shopsy Mela, this sale promises to deliver attractive prices and bring the vibrant experience of local bazaars across Bharat. This Big Billion Days Trailer provides shoppers with early access with sale prices live on over 10 million products.
"It’s our way of spreading festive cheer and inclusivity throughout the country.”
This festive sale gives a preview of the incredible offers for customers during the highly anticipated ‘The Big Billion Days’ commencing later this month. Shoppers can enjoy offers of more than 50%, Re. 1/- deals daily on lifestyle and accessories, and additional limited-time offers for extra savings on Shopsy. While hypervalue consumers are usually constrained by budget, this sale enables them to indulge in king-size purchases for the whole family across various categories.
Prathyusha Agarwal, Business Head, Shopsy, commented, “The festive season in India is characterized by a series of vibrant celebrations leading up to major festivals like Dussehra and Diwali. At Shopsy, we recognize that each of these festivities hold special significance and unique regional requirements for our customers, who celebrate it along with their families with a lot of fervor. Through Shopsy’s Big Billion Days Trailer, we aim to cater to every family across Bharat, ensuring that budget constraints do not come in the way of them partaking in the joy of the season. It’s our way of spreading festive cheer and inclusivity throughout the country.”
Understanding the immense demand from Indian shoppers during the festive season, the Grand Shopsy Mela (GSM), Bharat’s biggest virtual mela, officially kicked off the country’s festive sale early this month. Shopsy’s platform transformed into a vibrant virtual mela, capturing the essence of traditional Indian Melas while offering an unparalleled shopping experience to customers. This unique theme elicited a great response with the platform recording the highest-ever number of users in app visits. The festive enthusiasm smashed the all-time daily traffic record eight days in a row.
Shopsy continues to experience rising demand from tier 2 and 3 cities, a trend expected to intensify. These value-conscious shoppers are increasingly seeking affordable options and social validation in their purchases. They are also increasingly becoming comfortable in shopping online beyond apparel, for their entire look and grooming needs as well as their home needs.
Shopsy has been successfully catering to these needs of Bharat consumers, exemplifying its vision to democratize e-commerce for its consumers.